Case Study - Hidden Symbols in Letters
“Red Hat” plays upon the shapes inside the letters enabling the design to show, rather than solely spell out the brand. And the red hat, for me, was deeply personal.
me & my red hat
Okay. Story time:
My first real job (as in lasting more than 3 hours of training) was at an ice cream shop. It taught me a lot: how to talk to random people, communicate well, provide good service. All in all that summer and winter of 2015 was one of learning and growth. I got my first paycheck and went on my first independently funded vacation without my family. All this to say, I did this wearing a red hat. It was part of our uniform at the ice cream shop and I wore it a lot because of that and the sentiment that without that job I wouldn’t have grown the way I had.
That’s one reason for the red hat, but the bigger reason was that I used it as a coping mechanism for a traumatic experience we all go through: growing up. I don’t think many people when looking back at their lives wish they had grown up, and I for one distinctly remember in my middle, high school, and collegiate years that growing up is something I never want to do. I would wear this red hat for the next 3-4 years to hold on to my childhood. I would carry around a tennis ball and throw it around, wear the same sweater on Tuesdays, and pretend to be an airplane when I felt like it, all this in an attempt to feel like a child.